John Idowu
Senior Business Intelligence Analyst
I transform complex data into clear insights that drive measurable business outcomes across product, marketing, and operations.
Projects Completed
Client Meetings
Years Experience
Certifications
Recommendations
Featured Projects
Recent analytics work driving business impact
SaaS Product Founder
Built an analytics-first foundation for a scheduling product, using SQL to define metrics, model booking behavior, and guide early product and business decisions.
Established core KPIs for bookings, no-shows, and utilization to support data-informed product decisions
B2B SaaS
Provided analytics and reporting for enterprise customers, supporting Customer Success and account teams in demonstrating product value, managing renewals, and maintaining relationships with high-ARR accounts.
Supported enterprise accounts with ARR over $5M and delivered analytics used in renewals and contract extensions
E-commerce & Marketing
Led the design and communication of a multi-touch attribution framework, using analytics to support marketing decisions, client conversations, and upsell opportunities.
Enabled data-backed budget discussions across multiple marketing channels and supported client-facing analytics demos used in upsell and renewal conversations
Skills & Expertise
SQL
Power BI
Snowflake
dbt
Google Analytics 4
Stakeholder Management
A/B Testing
Python
Data Modeling
Dashboard Design
ETL/ELT
Process Automation
How I Work
Clarify the metrics that matter
I partner with stakeholders to define KPIs that align with business objectives, ensuring we measure what drives real value.
Model clean, reliable data
I build scalable data models and pipelines that serve as a single source of truth, enabling confident decision-making.
Drive data-informed decisions
I deliver insights through dashboards, experiments, and analysis that empower teams to act quickly and strategically.