Projects

Built an analytics-first foundation for a scheduling product, using SQL to define metrics, model booking behavior, and guide early product and business decisions.

Established core KPIs for bookings, no-shows, and utilization to support data-informed product decisions

Provided analytics and reporting for enterprise customers, supporting Customer Success and account teams in demonstrating product value, managing renewals, and maintaining relationships with high-ARR accounts.

Supported enterprise accounts with ARR over $5M and delivered analytics used in renewals and contract extensions

Led the design and communication of a multi-touch attribution framework, using analytics to support marketing decisions, client conversations, and upsell opportunities.

Enabled data-backed budget discussions across multiple marketing channels and supported client-facing analytics demos used in upsell and renewal conversations

Automated 11 manual reporting workflows using SQL and Power BI, saving ops team 10+ hours per week and eliminating human error.

80% reduction in manual reporting time; eliminating data errors

Designed and developed a responsive marketing website to showcase photography and videography services, translating brand identity into a clean, high-performance web presence.

Delivered a production-ready website used to present services, portfolio work, and brand identity to prospective clients