About Me
I'm a Senior Business Intelligence Analyst with 6+ years of experience turning data into actionable insights. I specialize in building analytics systems that help teams make confident, data-informed decisions.
My work spans the full analytics lifecycle(from defining metrics and designing data models to building dashboards and running experiments). I thrive at the intersection of technical execution, strategic thinking and communicating complex concepts toa non technocal audience.
What drives me is seeing the real-world impact of good analytics: a product team launching a feature based on clear user insights, a marketing team optimizing spend with confidence, or an operations team catching issues before they escalate.
What I'm Strong At
Analytics Leadership
KPI Design & Measurement
Data Modeling (Snowflake, SQL)
Dashboard Development
A/B Testing & Experimentation
Stakeholder Alignment
ETL/ELT Pipelines
Process Automation
Experience
Senior Business Intelligence Analyst
Absorb Software
Partnering with Customer Success, Account Management, and Sales teams to deliver client-facing analytics for enterprise customers with ARR exceeding $5M. Provide on-demand analysis, dashboards, and insights used in renewals, contract extensions, and executive decision-making. Regularly lead analytics walkthroughs on client calls, support sales demos, and mentor junior analysts on stakeholder communication and analytical best practices.
Business Intelligence Analyst II
Absorb Software
Expanded ownership across analytics initiatives supporting customer success and product teams. Built and maintained SQL-based reporting models and dashboards to surface LMS usage, adoption, and engagement trends. Played a key role in standardizing reporting used across customer accounts and internal teams.
Business Intelligence Analyst
Absorb Software
Supported internal stakeholders with operational and customer analytics, delivering reliable reporting and ad-hoc analysis. Focused on building strong SQL foundations, improving data quality, and translating business questions into clear analytical outputs.
RMA Loss Prevention Analyst & Data Visualization Specialist
SMART Technologies
Delivered analytics and visual reporting to support loss prevention and operational decision-making. Worked closely with business stakeholders to identify trends, surface risks, and communicate insights through clear, actionable reporting.
Pricing & Promotions Analyst (Internship)
Loblaw Companies Limited
Supported pricing and promotions analysis by extracting and analyzing large-scale retail data. Contributed to weekly profitability analysis and helped inform pricing decisions across high-volume retail products.